Although this used to be a subject not liable for common discussion, many women are not happy with the size, shape or tightness of their labia—the skin or `lips` around the outer portion of the vagina, known as the vulva. The inner labia (labia minora) or outer labia (labia majora) are liable for stretching and looseness after childbirth. Also, some women may have the complaint of quite large labia that frequently get tugged, especially while doing sports or with snugly-fitting clothing, and thus causes discomfort or pain or may induce painful intimate acts.

Being self-conscious about labial appearance can cause a great deal of stress for any woman, it may negatively impact her enjoyment of healthy intimate relationships and accordingly, her self-image.

Nowadays, labial and vulval rejuvenation has become an increasingly popular topic of interest all over the world with more and more women taking control of their appearance and femininity.